Frito, a well-known snack brand, aimed to create a memorable and engaging experience for attendees at Summerfest, one of the largest music festivals in the country. The objective was to enhance brand visibility, engage with the target audience, and create a unique souvenir that attendees could take home.

“It’s Free with Fritos®” Admission Promotion – on Friday, July 7, 2023, ALL Summerfest attendees will receive FREE admission between Noon – 6:00 p.m. The first 1,000 attendees to enter through the Mid Gate will also receive a free Summerfest and Fritos branded bag.

Frito's event concept revolved around converting a tent into a retro diner-themed space.  The setup included nostalgic décor, vintage furniture, and branded elements to evoke a sense of nostalgia and tie in with Frito's brand image.This space would serve as an interactive hub for attendees to engage with the brand while enjoying the festival atmosphere. We created a live printing station where custom Frito branded koozies would be printed on-site for the attendees to take with them along with a cold beverage and various Frito themed snacks!